August 15, 2017…BMW
will unveil two concept vehicles during the annual Press Conference at 10:00 AM
on August 17th, at the Lodge at Pebble Beach Concours d’Elegance
Reviewing Stand area on the 18th green. Speakers will include Bernhard Kuhnt,
new President & CEO BMW of North America and Adrian van Hooydonk, BMW Group
Head of Design. After the North American premiere on April 17th, the
BMW Concept 8 Series will be shown publicly at The Quail, A Motorsports
Gathering on Friday, August, 18th and on the Concept Lawn at the Pebble Beach
Concours d’Elegance on Sunday August 20th. The World Premiere BMW Concept will
have its only North American public showing on the Concept Lawn of the Pebble
Beach Concours d’Elegance on Sunday August, 20th.
The unveiling
of the World Premiere of the sporty and progressive BMW design study
encapsulates the BMW Group’s vision of a modern roadster. According to Adrian
van Hooydonk, Senior Vice President BMW Group Design, “The concept expresses
the new BMW design language from all perspectives and in all details. From the
dynamic-looking front to the striking flanks to the clean-cut tail end: a few
lines and the subtle interplay between surfaces are enough to generate a sense
of power and emotion.” The series-production version of the car is set to be
unveiled over the course of next year.
After an
eighteen year hiatus, the ‘8 Series’ name returns to the BMW portfolio with the
BMW Concept 8 Series shown on the Concept Lawn at the Pebble Beach Concours
d’Elegance this year. The BMW Concept 8 Series serves as a preview of a
forthcoming BMW model – the new BMW 8 Series Coupe, slated for launch in 2018.
“The number 8 and cars like the Z8 Roadster and i8 have represented the
pinnacle of sports performance and exclusivity at BMW,” explains Chairman of
the Board of Management of BMW AG Harald Krüger. “The forthcoming BMW 8 Series
Coupe will demonstrate that razor-sharp dynamics and modern luxury can go
hand-in-hand. This will be the next model in the expansion of our luxury-car
offering and will raise the benchmark for coupes in the segment. In the
process, we will strengthen our claim to leadership in the luxury class.”
The BMW
Concept 8 Series is immediately recognizable as a BMW, but also displays new
design ideas and form-building techniques. “The design of the BMW Concept 8
Series provides a fresh interpretation of iconic BMW styling cues,” adds van
Hooydonk. “And it also showcases a new approach to the use of forms which is
reflected particularly prominently in the car’s surfacing. A handful of crisp
lines mark out clear surfaces, and the car’s volumes are powerfully sculpted.
Together, these elements make a forceful statement and create a model brimming
with character. In short, this is a driver’s car.”
The BMW
Concept 8 Series reveals much of what is yet to come. “The BMW Concept 8 Series
is our take on a full-blooded high-end driving machine,” says van Hooydonk. “It
is a luxurious sports car which embodies both unadulterated dynamics and modern
luxury like arguably no other. For me, it’s a slice of pure automotive
fascination.” The BMW Concept 8 Series makes its North American debut after
being first shown at the Concorso d’Eleganza Villa d’Este in late May. The BMW
Concept 8 Series will be shown publicly at The Quail, A Motorsports Gathering
on Friday, August 18th and on the Concept Lawn at the Pebble Beach Concours
d’Elegance on Sunday, August 20th.
BMW will again
participate in the Rolex Monterey Motorsports Reunion this year campaigning two
historic cars driven by notable drivers. The famous 1975 BMW 3.0 CSL #25 will,
one last time, be driven by former BMW of North America President Ludwig
Willisch while the 1972 ALPINA 2002ti will be driven by none other than Adrian
van Hooydonk, BMW Group Head of Design.
BRUCE HUBBARD
BRADLEY HUBBARD
BONNIE LYNCH
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