CASCADA SPORT TOURING ADDS NEW COLOR

Buick Expands Cascada Sport Touring Appeal With New Sport Red Exterior

New model includes exclusive Dark Effects package

 

 I LOVE THE BUICK CASCADA. QUALITY AND  PRICE ARE EXCELLENT. WHAT IS OFFERED BY BMW, AUDI AND OTHERS PLACES THEM ABOVE THE CASCADA BUT MOST BUICK CASCADA DO NOT NEED ALL THE OTHER FEATURES. 

When Buick introduced the all-new Cascada convertible early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. GM states in their press materials they are in a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor of being the first 2017 convertible to receive a 5-Star Overall Vehicle Score for Safety from the National Highway Traffic Safety Administration.

In the months since the Cascada launched, its competitive set hasn’t grown, but choice within the Cascada portfolio has. The latest sport touring color introduction — Sport Red — is the response to customers who asked for a brilliant shade of red.

“We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching.”

Exterior styling is a top consideration for customers, and the Cascada’s new Dark Effects package makes a unique statement. The package features a gloss-black finish on the grille, mirror caps and 20-inch wheels, as well as body-color trim across the decklid. Inside, new red stitching adds contrast to the instrument panel, doors and seats. The package is paired exclusively with the new Sport Red exterior color and is available only on the Cascada Sport Touring model in limited volume — 150 initial vehicles. 

The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touring launched with a vibrant True Blue exterior color, an exclusive new 20-inch wheel design and sporty interior trim.

According to GM a recent Autotrader study showed that almost a quarter of customers will delay the purchase of a vehicle if the color they want isn’t available, so Buick will regularly offer new color and trim combinations for the Cascada, giving the brand more opportunities to explore new style statements and connect with unique personalities. So does BMW, Audi, MINI, Mercedes, and others. Pricing of the Buick is far less than the

Other convertibles.  Looks similar to the Audi Convertible and interior has a lot of similar features.  It is too early for resale pricing or residual values in North America to be determined.

Through August, GM states that the Buick Cascada has outsold BMW 2 Series, Audi’s A3 and A5 convertibles combined and attracts six out of 10 buyers from outside Buick and other GM brands. Sales since launch have been limited to retail buyers, with no deliveries to fleet customers.

 PORTION OF PRESS RELEASE FROM GM

BRUCE HUBBARD