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Dull and Boring Day, Jaguar
announced the launch of a new campaign for the 2018 Jaguar F-TYPE to bring
excitement to the two towns of Dull, Perthshire in Scotland and Boring in
Oregon, U.S.
Jaguar selected two
residents of Boring, and another pair from Dull, to inspire some excitement in
each of the chosen towns. Each pair was given a new 2018 Jaguar F-TYPE R, the
most dynamically capable and performance-oriented sports car in the Jaguar
family line up, to add a little adventure and excitement to their lives by
turning everyday journeys in Dull and Boring, including visits to local stores,
coffee shops and gas stations, into a thrilling ride.
Dull, with a population of
only 200 residents, sits nearly 75 miles north of Scotland’s largest city of
Glasgow. Boring sits approximately 21 miles east of Portland, Ore., and is home
to 8,000 residents. The two towns, united by unexciting names, formed an
international alliance in 2012 to boost the profile of each town, and celebrate
the annual public holiday – Dull and Boring Day – on August 9.
“The Jaguar F-TYPE is our
performance sports car, so we wanted to demonstrate how the vehicle can excite
the senses and enhance everyday driving experiences,” said Joe Torpey,
Communications Manager, Jaguar Land Rover North America. “Bringing the F-TYPE
to the cities of Dull and Boring allowed us to have a bit of fun with the brand
in a way that was relatable for Jaguar consumers in the United Kingdom and the
United States.”
The 2018 Jaguar F-TYPE
offers driver-focused technologies and a broader model range than its
predecessors, now comprising of 24 derivatives that include an all-new
turbocharged 296hp Ingenium four-cylinder entry model, a number of supercharged
V6 options, and the 200mph2 all-wheel drive 575hp V8 powered F-TYPE
SVR.
Additional updates to the
2018 F-TYPE now include standard Jaguar InControl® Touch Pro™
infotainment which, thanks to its fast processor and automotive Ethernet
connections, supports a number of additional apps and driver assistance
technologies3. Debuting on the refreshed 2018 F-TYPE, Jaguar also
now offers GoPro® connectivity on all 2018 model year vehicles
equipped with the InControl Touch Pro™ infotainment system3. Called
ReRun, the new app is designed to be used off-highway, sourcing telemetry data
from the car; measuring speed, lateral acceleration, gear selection, throttle
and brake position, and overlaying this information into an easy to digest
dashboard on video filmed with the GoPro camera paired and mounted to the car4.
The high quality video – including a unique ‘highlights’ section – can be
downloaded to the driver’s smartphone, creating a shareable record or the
driver’s successes on track.
The 2018 Jaguar F-TYPE will
be available later this year priced from $59,9001. For additional
information or to configure your own vehicle, visit www.JaguarUSA.com.
I cannot wait to try the Jaguar F-TYPE Convertible.
With all the F-TYPE models this year customers get so many choices whether the new F-TYPE 4, the six cylinder models, and the high performance V8 models.
BRUCE HUBBARD
BRADLEY HUBBARD
I cannot wait to try the Jaguar F-TYPE Convertible.
With all the F-TYPE models this year customers get so many choices whether the new F-TYPE 4, the six cylinder models, and the high performance V8 models.
BRUCE HUBBARD
BRADLEY HUBBARD
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