Supersports on the water: Bugatti and Palmer
Johnson launch joint luxury yacht project
- Palmer Johnson is new lifestyle license partner for Bugatti
- Latest model series from luxury yacht builder to start with exclusive model featuring distinctive Bugatti design elements and advanced materials
- First model with carbon fiber hull to bear the name Niniette
- Luxury yacht available in three sizes can be ordered with immediate effect
The makers of the world’s fastest production super sports
car, Bugatti, and the world’s largest motor yacht builder, Palmer Johnson, are
embarking on a joint project. Under license granted by Bugatti, the world
renowned yacht brand has designed a new series of stunning and elegant open
carbon-fibre sport yachts, featuring distinctive Bugatti design elements and
advanced materials. The series bears the Niniette name and is available in
three models from 42ft to 88ft. Prices for the smallest model start at $2
million PLUS.
Company
founder Ettore Bugatti had already developed racing boats and yachts in the
1930s. The visionary’s very personal relationship with his yachts is evident
from the names he gave them: Niniette was the pet name of his daughter Lidia.
Now, more than 80 years later, this tradition has been revived and the brand
motto of “Art, Forme, Technique“ is once again being applied to a boat.
As with the
sports cars, the Bugatti design team followed its approach “Form follows
Performance”. The luxury yacht with its carbon fiber hull takes up style
elements of Bugatti’s iconic classic cars and combines them with the
revolutionary hull shape of Palmer Johnson’s SuperSport series. The design is
characterized by the falling shoulder line of the Bugatti Type 57 C Atalante
and the perfectly balanced proportions of the Type 41 Royale. Purist, flowing
surfaces and lines create a perfect equilibrium between elegance and
sportiness.
The close link
between the Palmer Johnson Niniette and Bugatti’s design DNA is also evident
from the accentuated waist line and the typical two-tone color scheme. Viewed
from the side, the design is highlighted by a contrasting blend of ultra-strong
ultra-lightweight titanium and dark blue exposed carbon fiber. On deck, the
combination of a brown bubinga, maple or naturally blue morta oak wood provides
a warm contrast with the lightweight high-tech materials.
The design of
the Niniette’s hull is based on Palmer Johnson’s ground-breaking SuperSport series
– a mono-hull with two sponsons that provide greater stability at speeds and
also at anchor. According to the yacht builder, the top speed of the carbon
fiber yacht is 38 knots (about 70 km/h).
The central
model in the new series is the PJ63 Niniette, with a length of 63 feet and a beam of 20.3ft. This yacht features a 63 m² salon
on deck, a 43 m² salon below deck, luxurious accommodation for up to 4 guests
and a crew cabin. On request, Bugatti can tailor the interior to meet
customers’ individual requirements. The PJ63 Niniette has a basic price of about $3.5 million.
The boat’s
sisters, the PJ42 Niniette and the PJ88 Niniette, have lengths of 42 feet and
88 feet respectively. The
production time for all three models is about 12 months.
“This very
special project brings together two brands with more than 100 years of
experience in high-end hand crafting in their respective fields,” explains Dr.
Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S.
responsible for Sales and Marketing: “Bugatti and Palmer Johnson share
outstanding lightweight design expertise. Inspired by Bugatti’s design DNA,
Palmer Johnson has created not only an incredibly elegant and beautiful yacht
but also a masterpiece of craftsmanship featuring carbon fiber, titanium and
precious wood. This collector’s item will thrill maritime aficionados.”
“The Palmer
Johnson Niniette is the result of a maverick vision to perfect that delicate
alchemy between desire and demand. Both Palmer Johnson and Bugatti share deeply
held core values of reaching for what we cannot see, of reaching high to
deliver the next unimagined experience, of always distancing ourselves from the
herd,” says Timur Mohamed, owner of Palmer Johnson, talking about the
cooperation. “This is backed by the deeply rooted claims of both brands to
reach goals no one expects and always to go one step further. Bugatti and
Palmer Johnson are united by the vision of not just thinking outside the box
but moving into completely uncharted waters.” He adds: “We are proud to be able
to use Bugatti’s name and design DNA for our exciting new model line.”
About Palmer Johnson
From the
wooden boats built by Palmer Johnson at the beginning of its history through
later sailing yachts that won many major championship races to the
groundbreaking design of sports yachts in the past decade and the company’s
revolutionary SuperSport series, Palmer Johnson’s brand attributes have always
been design, performance and emotional attraction. Founded in 1918 with its
current headquarters in Moncao, Palmer Johnson has become a yacht building
pioneer. After breaking new ground in aluminum shipbuilding, the luxury yacht
maker built the first hull entirely made from carbon fiber and the world’s
largest carbon fiber motor yacht that resets the benchmarks in Superyacht
performance and design.
Like Bugatti,
the Palmer Johnson name also stands for ultimate performance. Fortuna, built in
1979 for the King of Spain, was the world’s fastest yacht for a decade.
Turmoil, the first expeditionary yacht of its type, has travelled around the
world three times. La Baronessa is the largest aluminum yacht ever built in the
USA. The latest aluminum sports yachts and the new generation of carbon fiber
SuperSport yachts combine design with highly advanced technology and have
established the image of modern yachts on the oceans of the world.
We expect to
see the luxury yachts in Monte Carlo, Miami and Fort Lauderdale, and Palm Beach in the future.
About Bugatti
Bugatti is the
brand of a family of artists who distinguished themselves in an environment
where other automotive brands were operated by entrepreneurs with a purely
technical background. The company founder Ettore Bugatti, born and raised in
Milan, Italy, succeeded in uniting this artistic approach with his technical
innovations, thus creating the foundation of a design language that was to mould
the Bugatti marque. The result has been a series of vehicles far ahead of their
time, and which are today numbered amongst the most valuable classic cars in
the world. The brand’s central philosophy of “Art, Forme, Technique” is a
description of its mystique.
Still based
where the brand was founded more than 100 years ago, in Molsheim (Alsace,
France), Bugatti today is an ingenious combination of the artistic roots of its
Italian founders, the distinctive understanding of the French for exclusive
luxury products and brands as well as the internationally acknowledged German
engineering and technological leadership.
Bugatti opened
a new chapter of its successful future at the start of this century with the
Veyron 16.4. The Veyron is the most powerful and fastest production sports car
in the world and is unmatched in terms of performance, unique hand-crafted
manufacturing and exclusive equipment with the highest degree of
individualisation options. All 450 vehicles have been sold. So far no other car
manufacturer has managed to successfully market a product that stands for
unrivalled technical performance and pure luxury at comparable volume and
prices. Currently Bugatti has just unveiled its next super sports car called
Chiron at the Geneva International Motor Show.
Bruce
Hubbard
JB
Hubbard
Bonnie
Lynch
Auto
Advisor Group
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