2015 MX-5 Miata 25th Anniversary Edition

IRVINE, Calif. (May 1, 2014) – Mazda North American Operations (MNAO) today launched an all-new microsite as part of its pre-order program for the 2015 MX-5 Miata 25th Anniversary Edition. This exclusive web portal will feature a countdown clock to 10:25 AM PDT, May 20, 2014, which is when the pre-order system will be open for interested consumers to place their name in a queue to purchase one of the 100 special edition roadsters. 

Pricing for the 2015 MX-5 Miata’s full lineup also was released today, with the vehicle starting at $23,9701 MSRP for soft top-equipped vehicles and $28,665 MSRP for those equipped with a Power Retractable Hard Top (PRHT). Pricing for the anniversary model, which will be available only with a PRHT, starts at $32,205 MSRP. 

1 Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

“The MX-5 Miata is not about making history but about taking innovation a step further,” said Jim O’Sullivan, president and CEO, MNAO. “Twenty-five years after the vehicle was introduced, the MX-5 continues to be the benchmark for light, responsive and fun-to-drive roadsters. It is the genesis from which every Mazda since has been born. With the fourth generation MX-5 on the horizon, we look forward to reinventing the segment once again.” 

When the MX-5 Miata 25th Anniversary Edition microsite opens, interested parties will be asked to complete a registration form where they can select their choice of transmission and preferred Mazda dealership location. The first 100 verified registrants will be given the opportunity to pre-order an anniversary model. Any attempt at multiple entries will void that participant’s offer and disqualify them from the program. The pre-order program will run through 11:25 AM PDT, May 31, 2014, or when 250 customers have registered, whichever comes first. All 100 MX-5 Miata 25th Anniversary Edition buyers will go through an exclusive pre-order process for their vehicle. Registered customers will be contacted directly by MNAO to confirm purchase intent. Upon verification, the customer’s information will be forwarded to the dealership of their choosing to finalize the transaction. Mazda Announces Pre-Order Program for Special 2015 MX-5 Miata 25th Anniversary Edition Model 2/4 watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cótes de Genève décor. Each watch and display set also will feature MX-5 and 25th Anniversary logos. Mazda Announces Pre-Order Program for Special 2015 MX-5 Miata 25th Anniversary Edition Model 3/4 

The mid-level Club is available with either a soft top ($26,905 MSRP) or PRHT ($28,665 MSRP). Regardless of head cover the standard manual transmission adds another gear stroke to six as well as a shock tower brace. Dark Gunmetal 17-inch alloy wheels wrapped in sticky 205/45R17 Bridgestone® Potenza RE050A tires are standard as are back-in-black details with black outside mirrors and head lamp bezels. A black front air dam and rear diffuser are included as well as a seat back bar garnish displayed in a glossy dark gray motif. 

For Club models equipped with a six-speed manual transmission, the Suspension Package comes standard, featuring a sport-tuned suspension, Bilstein shocks and a limited slip differential. Available only with a color-contrasting black top, specialized exterior “Club” graphics and badges round out the finishing touch to an attractively bold MX-5 look. The Club theme continues into the interior with a body color-matching decoration panel featuring trim-specific graphics. Red contrast stitching is featured on the black cloth seats. In Sport models, black upholstery with black stitching is standard while leather seats are standard in Grand Touring models in either black or Spicy Mocha. Sport and Grand Touring models have a dark gray decoration panel.

The Convenience Package available on the Sport trim comes as standard equipment on Club models as does a leather shift knob, contrast red stitching on black cloth seats, a dark gray contoured surround meter around the gauges and a body-color dash panel. 

The upscale Grand Touring, also available with a soft top ($27,550 MSRP) and PRHT ($29,450 MSRP), sits on 17-inch silver aluminum alloy wheels packaged with 205/45R17 Bridgestone Potenza RE050A performance tires. Available with either a black or Spicy Mocha cloth soft top or a body-colored PRHT, the interior features the Sport’s Convenience Package as well as leather-trimmed seats with five heat settings, an auto-dimming rearview mirror with Homelink®, an in-dash six-disc CD changer, leatherette door trim, a Bose® seven-speaker premium surround sound audio system, silver seat back bar trim and a leather-wrapped parking brake.

Available packages for Grand Touring models are the Suspension ($650 MSRP) and Premium ($1,390 MSRP) packages, both of which must be ordered together. The Suspension Package, available only on manual transmission vehicles, features a sport-tuned suspension, Bilstein shocks and a limited slip differential. The Premium Package offers an anti-theft alarm, a Bluetooth® hands-free phone system, xenon headlights, the Mazda Advanced Keyless Entry System and Sirius Satellite Radio with a four-month complimentary subscription (Sirius Satellite Radio is an available standalone option on Sport and Club models). Mazda Announces Pre-Order Program for Special 2015 MX-5 Miata 25th Anniversary Edition Model 4/4 

Starting at $32,205 MSRP, the top-of-the-line 25th Anniversary Edition model offers trim-exclusive features such as hand-selected pistons, connecting rods and flywheel to deliver an engine that revs more freely with extraordinary response and acceleration. With only 100 vehicles for sale in the U.S., all anniversary models are outfitted in a deep Soul Red Metallic exterior coat with A-pillars, windshield surround, outside mirrors and a standard PRHT in contrasting Brilliant Black. Seventeen-inch Dark Gunmetal aluminum alloy wheels wrapped in Bridgestone Potenza RE05A 205/45R17-84W tires and black front combination lamp bezels complete its premium exterior look.

The interior is outfitted with exclusive Almond leather seats and door trim. A satin chrome finish is used on the louver rings, gauge cluster meter rings and inner door handles. Brilliant Black reappears in the form of the seatback garnish with Piano Black featured on the steering wheel spokes. Genuine black leather wraps the steering wheel, parking brake lever, armrests and manual transmission shift lever boot. Also making an encore is the contrast color theme with distinctive red stitching used throughout all soft touch points. The decorative instrument panel features a hand-painted Piano Black and red paint gradation with aluminum alloy pedals offering added interior flair. 

Exclusive 25th Anniversary Edition badging is tastefully etched into the leather headrests and stainless steel door scuff plates. On the exterior, a single anniversary badge is mounted onto the driver’s side front fender and features an identifying serial number.

BRUCE HUBBARD

AUTO ADVISOR GROUP