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IRVINE, Calif., May 20, 2014 MAZDA’S PR release:
The microsite countdown was set to 10:25 AM Pacific
Daylight Time (PDT) today and within 10 minutes, all 100 of the 2015 MX-5 Miata 25th Anniversary Edition models were dutifully
reserved. The pre-order program was set to run through 11:25 AM PDT on May 31,
2014 or when 250 customers were registered, whichever came first. The extended
end date proved unnecessary as the consumer anticipation and fervor with which
the limited-edition model was sold was not entirely unexpected but a pleasant
surprise nonetheless.
"It is no secret the MX-5 Miata 25th
Anniversary Edition is a specially-crafted 'Thank you' to every MX-5 fan –
former, current and hopefully future," said Jim O'Sullivan, president and
CEO, Mazda North American Operations (MNAO). "The enthusiasm
surrounding the MX-5 since its debut in 1989 has been nothing short of
phenomenal, and we sincerely appreciate every single person that has
experienced the absolute joy of driving in an MX-5 – whether behind the wheel
or as a passenger. Since day one, this vehicle has been a true driver's car and
we hope to continue to build upon its dynamic legacy for generations to
come."
Faster than the dial-up connections of yore, 250
registrants accessed the 25th anniversary pre-order
microsite. Registered customers will be contacted directly by MNAO, of
which the first 100 verified will be given the opportunity to pre-order an
anniversary model. Upon verification of purchase intent and transmission
selection, the customer's information will then be forwarded to the dealership
of their choosing to finalize the transaction. The anniversary model will
arrive in dealerships beginning late summer, as will the rest of the 2015
model-year MX-5 Miata lineup.
Pricing for the MX-5 Miata 25th
Anniversary Edition starts at $32,205[1] MSRP vehicles equipped with a
six-speed manual transmission and at $32,655 MSRP for those equipped with an
automatic. There are no additional packages available and all anniversary
models are equipped with a Power-Retractable Hard Top.
Additionally, MX-5 Miata 25th
Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The
Swiss-made, stainless steel watch sports Italian-made genuine leather black
straps with contrast Mazda-signature Soul Red stitching and a deployant
buckle. At 42 millimeters in diameter, the watch features a genuine
sapphire crystal face with an anti-glare coating, as well as a genuine sapphire
crystal on the see-through case back to showcase the watch movement and
rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement
with special two-tone Cotes de Geneve decor. Each watch and display set
also will feature MX-5 and 25th Anniversary logos.
During the
1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered
nimble handling and free-spirited open-air motoring. In the 1980s, Mazda
decided to resurrect this spirit with a new roadster for the modern age. Using
the latest engineering techniques of the time, Mazda developed the MX-5 and
announced it at the Chicago Auto Show in February 1989 as a reminder that
driving could still be fun despite ever-stricter safety and quality standards.
Through a variety of product improvements and full-redesigns in 1998 and 2005,
the body has been kept lightweight and weight distribution optimized in order
to enhance driving, safety and environmental performance, while preserving the
pure driving fun that is unique to a lightweight open-top sports car.
Total
production volume of the Mazda MX-5 exceeded 920,000 units in December 2013,
and the model continues to hold the Guinness World Record for the world’s
best-selling two-seater sports car. To date the model has received more than
200 awards from around the world, including Car of the Year Japan 2005-2006.
BRUCE HUBBARD
AUTO ADVISOR GROUP
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